"LET'S CHANGE MARCH" is an event written, produced and fully managed by Gruppo Peroni Eventi, which also brought the prestigious Swiss insurance company into the agency's client portfolio. Passion, acceleration, innovation team work, tools and performance are Zurich agents' watchwords for 2019 and this was the starting point for the conception of the 2019 Agent Event titled "Let's Change March," entirely conceived produced and managed by Gruppo Peroni Eventi and attended by 750 guests from all over Italy.
The set-up project was shaped in the spaces of the Superstudios in Milan, a modern and multifunctional location, a large open and flexible container that allowed to accommodate set-ups with a great scenographic imprint and to have areas with different destination suitable to host the different activities of the day: accreditation, welcome coffee, plenary, the lunch time and the expo area. The personalized entrance with projections and LEDs welcomed participants in the morning with the Welcome Desk for digital accreditation and checkroom, while in the Gallery area the welcome coffee was set up and in the Central Point the plenary area. In the latter, the set-up was striking in its scenic effect: a stage of a length of 35 meters configured by the large central screen, flanked to the right and left by two other screens, all conceptually virgulated by two 3D logos of Zurich that prospectively harmonized the protagonists on the stage.
The explicit declination of the "Let's Change March" concept was in the content created specifically for the event. After the walk-in, the emotional video, the day's teaser, was projected on the large central screen. It was then the turn of the moderator Carlo Massarini, who skillfully directed the various institutional moments such as talks, one-to-one comparisons and panels flanked by the interventions of Guest Speaker Luigi Mazzola and surprise guest Cristiano Militello from the well-known TV show "Striscia la Notizia." The Expo area branched out into the four corners of the Daylight hall having centrally as a pivot an information installation that directed the user into the four interaction areas made with touch screens for real-time navigation and content usable through QR from the guests' devices.
