For the Vorwerk Folletto Sales National Convention, we created an imaginative and at the same time topical concept: a "moving event" set in the world of superheroes that traverses "The Vorwerkverse" with energy, resilience, courage and authority.
The event told how changing scenarios in recent years have generated exciting new opportunities and challenges for the Folletto Group, which honored top salespeople in a "Doctor Strange"-style ceremony.
In the backdrop of the stage, the phrases of the Folletto manifesto became part of the creative flow and engine of the stage and authorial machine that featured the artistic roster chosen by Gruppo Peroni Eventi consisting of Drusilla Foer, Giorgia Surina, Laccio, Direttrice D'Orchestra, Extraliscio, Max Angioni, Gaga Symphony Orchestra and the Articolo 31.
Each assumption, each phrase representing Folletto's identity took participants into a different visual universe that beyond fantasy, was also populated with many themes such as fear of the future, diversity and inclusion, topics that revealed the human side of the Brand.
On these themes "Love Unlimited-we are not afraid of the future" was one of the concept visuals literally "exploded" on stage in a multitude of colors with deejay sets, dancers, and a rousing and touching performance by Drusilla Foer.
The Vorwerk Group just recently celebrated its 140th anniversary with 3.4 billion in sales, 9,000 employees, and more than 100,000 salespeople.The creative and operational direction of Gruppo Peroni Eventi created an event that sealed this success, because in this changing way one constant is there: the ability to amaze with a memory of an unforgettable moment, an ambition we have always set as our goal.
