A common thread running through the event was the theme of the road and the journey: perfect for telling the story of the winning evolution the brand has undertaken, the changes awaiting the Sales Force, but above all, the right Energy to go into a new future.
At the center of it all was a TV studio, where PETRA LOREGGIAN - ironic and overwhelming voice of RDS and this time, host of the event, led for more than two hours of live, fast-paced, dynamic and strongly digital format. A specially written setlist that, with video contributions made specifically to best convey the message, was able to immerse viewers in the real atmospheres of an on-the-road trip.
A wraparound screen, an all-digital, customized and constantly moving set design and a Pulsee Interview Table to chat with the speakers in a "David Letterman Show" style complete with colorful mugs and unexpected questions. For the home audience, it was a continuous succession of surprises with moments of interactivity, the TRAVEL STOPS i.e. Game Stops where they could test themselves, the sparkling interviews with the speakers, the institutional interventions by Management and the "TRAVEL MEETINGS" moment that brought on stage MATTEO SARZANA - General Manager Deliveroo Italy - who as a tireless traveler, communication expert and excellent team player, provided the Axpo and Pulsee Sales Network with a unique perspective on challenges, courage, resourcefulness and the future. An event that still saw the entire audience connected from their devices but was able to use technology in full service of the message, involving more than 200 agents connected from all parts of Italy and made true protagonists of the event.
