Goal: Make the egg hunt a tradition in Italy as well and identify it with the Kinder brand
Ferrero chooses Gruppo Peroni Eventi for the organization of the Kinder Egg Hunt: in fact, the Milan-based agency signs the success of the first edition of the Kinder Egg Hunt; an Anglo-Saxon format that Gruppo Peroni Eventi has transformed into a great Family Day. The Gruppo Peroni Eventi agency won the tender announced by Ferrero to develop the concept and organize the first Italian egg hunt, obviously signed by Kinder.
By popular demand, the event doubled its stay at the Terme di Caracalla Stadium in Rome: Easter and Easter bunny Easter Monday.

About 4,000 people participated in the two-day event. Over 2,000 children enthusiastically played the different heats of the Egg Hunt: Big Hunt for children over six years old or Easy Hunt for younger children accompanied by their parents. A format created for all children 0-12 to play together with their families: all they had to do was register at the entrance and then, young and old, they could have fun together.
Special guest of the two days Giovanni Muciaccia, who gave everyone present two special Easter-themed art attacks.

A Staff of more than 60 youngsters including entertainers, stewards and hostesses welcomed the little ones to the various play areas divided into 3 levels of difficulty, Chicks, Ladybugs and Little Lambs plus a neutral area, "Color the Eggs," for the little ones.
A lawn with more than 800 square meters of tensile structures, 800 bales of hay, more than 100 meters of colored fences to delimit the various areas. A set-up designed and created on a child's scale, to welcome them and make them feel at home, immersed in greenery and colors.
Event partner Acqua Egeria, which granted the water supply for both days of the event.