Gruppo Peroni Eventi brings 'The House of Boing' to Milan, Rome and Naples. A free event to which all fans of the channel were invited to attend to have fun with many activities and Boing's most beloved characters. The House of Boing 'Free the Fun,' is a unique place where children were free to jump, play and express themselves in pure Boing spirit.
Welcoming the visitors were the channel's best-loved characters: Dino the dinosaur, Bo and Bobo, Jack and Finn from Adventure Time, Gumball and many more.The House also featured an area dedicated to the youngest children signed Cartoonito (46 on DTT), a channel dedicated to the preschool target audience, published as Boing by the JV RTI Mediaset and Turner Broadcasting System Italia. Here children were able to play, color, dress up as the channel's best-loved characters and put on makeup like them. Boing asked all participants to bring along a book to donate to stock the House's extensive library. At the end of the event, all the books collected were donated to Operation Smile, the international humanitarian organization that helps children born with cleft lip and other facial malformations smile.
With detailed creative design, GPE 'built' four large rooms for jumping, running, screaming, scribbling on the walls: play activities that unleashed the imagination and fun of more than 22,500 guests including parents and children.
