Gruppo Peroni Eventi inaugurated the first edition of Lamborghini Arena, an event that fused lifestyle, luxury and high speed to celebrate the historic Lamborghini brand. On April 6 and 7, 2024, at the Autodromo Enzo and Dino Ferrari in Imola, Lamborghini customers, fans and staff gathered for an unprecedented event.
The event included a record-breaking parade with 352 Lamborghinis on the track. The more than 2,000-square-meter VIP Lounge, set up on the terrace above the pits, hosted more than 1,000 people a day, offering hospitality and catering services, as well as an art exhibition dedicated to the House of the Bull.
The setup included a Lifestyle Village, an exhibition area with the most famous models (Miura, Countach, Diablo), a kids area, and several exclusive experiences. These included a padel area in collaboration with Babolat and an E-sport area in collaboration with Moza, where guests were able to try driving simulation of the Huracán Super Trofeo EVO2 on the Imola circuit.
The weekend also saw drivers take to the track in their Huracán and the presence of the Essenza SCV12 hypercar.
The event involved a staff of more than 100 people, including hostesses, stewards and car handlers. Thanks to the perfect organization of Gruppo Peroni Eventi, Lamborghini Arena combined luxury, technology and high speed, paying tribute to the excellence of the brand.
