Gruppo Peroni Eventi collaborated with Lavazza in the conception and realization of three events in Milan, Turin and Rome on the occasion of the Rome Film Festival.
In Turin and Milan, he conceived a sensory and immersive journey made of nature and design, in which sounds and luminous bodies moved to the rhythm of the #SinfoniaPerfetta, a sound design created just for this occasion. Turin was also the scene of several meetings with artists and celebrities.
On the occasion of the Rome Film Festival, the agency created an immersive path composed of plants and grains reflected in golden prisms. An experience enriched by a unique and engaging melody created for the occasion by sound designer Chiara Luzzana. Here it was also possible to taste the product.
Also by the agency was the brand's presence in the "Press Room" and "VIP Lounge," while the "Lavazza Lounge" hosted meetings open to the public with many guests including PIF and Carlo Pastore.
