For the launch of the new EDGE product line, Motorola chose Superstudio Maxi in Milan. Gruppo Peroni Eventi was involved in the organization of this prestigious event: the first for the Motorola company after many years, due to the forced stop caused by the covid period.
A cutting-edge evening in which set-ups and stylistic solutions went hand in hand with the theme of the event: innovation, design and technology.
Concept, set-up, design and logistics by Gruppo Peroni Eventi.
Guided by the Muses of Art: music, dance, painting, and sculpture, we took more than 1,800 guests on a journey of discovery of many performances captured through the powerful 200 MP camera of the new Motorola products.
A display area with more than 80 devices to discover, immersive room in Pantone colors, and gaming area with which to try out gaming products and accessories through strong gamers.
Live performances by artist Pepsi, installations that come to life through dance, revisiting classical art through statues with contemporary outfits, the international performance of MOX, and videos and choreography led to the product reveal, entrusted to Ruben Castano - Motorola Executive director of customer experience a partner Pantone, until the final special party with a DJ set by Ema Stochkolma.
