See how a commercial is transformed into a thrilling experience.

For the Motorola Xmas Party, we didn't build a set, but left guests facing a real crossroads.

We challenged them with the slogan: "WHAT ARE YOU DOING? ARE YOU COMING UP?"
So they chose to take the elevator, the icon of the new Motorola commercial, which we made the gravitational center of the event and generator of real-time content.

We stopped entertaining guests to let them become the protagonists of the narrative.

The difference between watching a story and living it is all here.