The event was created to share with employees the new technologies and projects of the different Reply group companies. Ten real TV studios were created at Reply's main offices in Turin, Milan, Rome, Munich and London. On a mobile-ready platform using the latest multi-cloud technology, a daily two-hour program was broadcast for five days. One plenary session and multiple parallel sessions took place each day.
More than 8,000 employees attended the event each day, more than double the number of participants who would have attended a physical event.
For the Q&A at the end of each session, 3,127 questions and more than 22,000 survey responses came in.
