REPLY XCHANGE is the annual meeting, sharing and comparison event on innovative technologies that will change the world of the future, wanted by Reply, a company active in the technology sector serving new business and communication.
Gruppo Peroni Eventi has been responsible for its edition since the first edition took place a full eleven years ago. Reply has relied on the agency since its opening in Italy and continues since then to use its services to organize all its most important events both domestically and abroad. A relationship of trust that tells of the solidity and reliability of a team that has become an example in European live communication
The tenth edition was held in Milan on July 4 and 5, 2018 and, like all previous ones, was conceived, coordinated and managed by Gruppo Peroni Eventi. Hosted again for this edition at the Bocconi Conference Center, the event involved 3,000 people who participated in a plenary and 13 break outs. The location, reconfirmed because it can support multiple activities thanks to the essentiality of the large spaces, was attended by company clients and employees from the Milan, Turin and Rome offices.
Two different targets that Gruppo Peroni Eventi managed by relating simultaneously to the two company divisions. Among the many many coordinated activities, the DEMO AREA, set up to directly experience emerging technologies, attracted great interest. Here participants took part in "hands-on" sessions and workshops on different topics.
The one-hundredth edition took place over two days, July 3 and 4, 2019, and unlike previous editions, it was held at Super Studio Più in Milan. This was a choice that allowed for greater functionality in the setting up of the various areas and the possibility of taking advantage of outdoor spaces dedicated mainly to entertainment.
More than 3,000 people crossed the threshold of the venue. The Demo Area was set up to directly experience emerging technologies. Here participants took part in 80 "hands-on" sessions and workshops on different topics. Outside, on the other hand, play areas were created with fun, engaging physical activities far removed from the hi-tech world such as mechanical bull, basketball tree and target shooting. Besides the institutional and playful moments, the agency also took care of the refreshment areas and the organization of the evening aperitif with DJ set by Lorenzo Rumi.
