For four consecutive years Gruppo Peroni Eventi has been awarded the tender for the conception, implementation and management of all Mercedes Benz Italy retail events in the country.
The project involves creating a series of formats i.e., turnkey packages that, in addition to dealer assistance in choosing the most suitable one, include outfitting, test drives and engagement activities.
A complex endeavor especially from a logistical point of view, which sees the agency's team engaged in supporting 40 Smart and 55 Mercedes dealerships throughout the territory and the realization of more than 200 events.
