A spectacular event created by the agency Gruppo Peroni Eventi in synergy with Cheil Communication welcomed and entertained Samsung's guests for the presentation of the two highly anticipated new products. It was an immersion in a futuristic and highly innovative world that resulted in a true 'excellent experience'.
For this major event, the brief, passed to the agency for concept development, was based on the three main characteristics of the new products: lightness, brilliance and speed. Thus, a high-tech environment was recreated where humans found themselves interacting with holograms and being able to have a touch & feel experience with the new products positioned in various areas of the space.
For those who were not in attendance, Gruppo Peroni Eventi offered the opportunity to watch the event via international streaming on samsungmobilelive.co.uk, where 4,500 registered At the event, about 18 staff members worked, plus 10 hostesses and 4 models, whose outfits and looks were created ad hoc by a team of costume designers and makeup artists.
