Lots of guests and a big party to welcome Samsung's newest addition. An event in which technology was the absolute protagonist and which, with its impactful and evocative power, gave life to the concept that exalts the smartphone as a "companion" of life.
The Superstudio Più in Via Tortona in Milan was the setting for the big launch event of the new Samsung Galaxy S4, for which the agency Gruppo Peroni Eventi won the tender.
The event was structured in two parts: the first tranche, from 7 p.m., reserved for stakeholders, customers and press; the second part, from 10 p.m., also by invitation, was a big party for the consumer target in honor of Samsung's newcomer with more than 3,000 people attending.
A web app for accreditation, lots of guests, Alessandro Cattelan as presenter, Raffaella Carrà as special guest, Benny Benassi as guest deejay, Davide Oldani as guest chef and supporting performances and shows.
The set design for the product presentation was conceived as a large circular arena with, in the center, a round platform which was in turn a central core composed of an installation of vertical Mistrip LEDs, up to 4.5 meters high, "which formed the heart of the event, the technological element around which the concept revolved."
