Movie premiere realized with the Drive-IN formula, meaning Smart customers, journalists and influencers had the opportunity to participate in a live event and a first-run movie screening in a Smart car. Guests: Michela Andreozzi and Roberta Lanfranchi.
Première alla Lanterna opened a 12-stop nationwide tour in which Italian smart centers were transformed into a drive-in cinema reserved for their customers. The project's main thread was the creation of a double contest in which young filmmakers had the chance to try their hand at producing a short film with a chance to win a 10-day long test drive.
