For the inauguration of its new store on Via del Corso in Rome, Tommy Hilfiger wanted a spectacular event: precisely for this reason, we organized a cocktail party that made a lot of "noise." At the height of number 119 Via del Corso, in fact a cheering crowd of fans could fully enjoy the live performance of Tananai, the talented Milanese singer who made the inauguration even more special by singing live directly from the balcony overlooking the capital's renowned shopping street.

Following this, the evening was enlivened by a DJ set by Roman artist Sara Bluma and an artistic performance in which guests and friends of the brand offered a personal interpretation of the brand's proposals by live customizing T-shirts with a play on words that echoed the event's concept name: "Tommy is in town."