Gruppo Peroni Eventi curated and managed the presentation event of Vodafone Business, a major investment plan of Vodafone, taking care of all aspects from conception and design of every part to logistics.
The location chosen for the press conference was Palazzo Giureconsulti, located in the heart of Milan, whose architectural features make it one of the most prestigious spaces in the city. Having found the perfect container, the Milan-based agency identified the spaces in which to set up the various junction points of the event and enriched them with an elegant and modern set-up that combined perfectly with the design of the campaign and guided the guests in their experience of this very important launch.
An organizational plan in which elegance and functionality were combined to make guests' access to the various appointments smooth and pleasant. Essentiality and efficiency also in the furnishings inserted in the majestic spaces of the building, starting with a welcome desk in the lobby of the hall that would also offer small, intimate corners as meeting points for guests.
The press conference was held in the "columns" room-a conference hall that retains its original architectural charm-and was led by a rich panel of speakers.
After the press conference, the event concluded in the arcade where thedemo area was organized with Buvettes for an elegant standing lunch. Here guests were able to interact and learn more about some of the solutions proposed by Vodafone Business, and experience this project firsthand accompanied by a selection of food and drinks carefully chosen to make this moment even more exclusive.
The 4 demo areas were dedicated to:
