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The large 50th birthday party of Kinder took place in Alba, the city that is the historical seat of Ferrero, more precisely at Piazza Vittorio Veneto. Thousands of children and their families participated.

A proud moment for Gruppo Peroni Eventi that planned and managed the event according to the request of the client: to celebrate the affection that unites the brand with its fans that are spread over three generations, and to create a moment of happiness and sharing for the whole family.

From the early morning onwards, surprises and entertainment awaited big and small guests alike. For the occasion, the square was set up to look like a large and festive table: the decoration became the party itself, in a crescendo of magicians, dancers, illusionists and jugglers. In the course of the day, oversized glasses, straws, cutlery, and tablecloths, entered the scene together with the performances by the dancers, jugglers and acrobats that surprised the participants with dances and acrobatics.

During the day, 1000 cake-shaped packs containing Kinder products were distributed to the joy of both adults and children. The countdown signalled the arrival of the cake of 4 meters in the middle of the square and allowed children to participate in the lighting of the candles.

Coriandoli ed effetti speciali hanno coinvolto i bambini presenti nel festeggiamento del Compleanno Kinder, rendendoli tutti protagonisti e dando loro la possibilità di esprimere il loro desiderio di compleanno.