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CARTOON CHRISTMAS LIGHTS

In December 2018 and 2019, in Rome’s Via Condotti, the CARTOON CHRISTMAS LIGHTS were switched on, Christmas lights inspired by the most popular shows on Cartoon Network and Boomerang, which accompanied the Christmas celebrations. Gruppo Peroni Eventi directed both the planning of the ambitious project and the inauguration itself, and, at the request of Turner, part of Warner Media (editor of the kids’ channels Network and Boomerang), in collaboration with the association of Via Condotti, has “illuminated” Christmas in the centre of Rome for two consecutive years.
The Christmas illuminations designed by Turner and produced by Gruppo Eventi Peroni have animated the luxurious street and paid homage to the beauty and fame to the street that hosts the lights, reinterpreting classic Christmas lights characters from series beloved by both children and adults. The modern and contemporary lines that characterise Cartoon Network and Boomerang meet with the elegance that defines Via Dei Condotti, magically transforming the street into the “playful corridor” of a luxurious palace. The protagonists of the chandeliers, drapes and wall lights, composed of thousands of lights, are the characters from the series most beloved by children and adults, such as Tom&Jerry, The extraordinary world di Gumball, the cult show Adventure Time, the timeless Titti and Silvestro, Ben 10, The Powerpuff Girls, The Happos Family and, of course, Scooby-Doo!.

The Christmas illuminations designed by Turner and produced by Gruppo Eventi Peroni have animated the luxurious street and paid homage to the beauty and fame to the street that hosts the lights, reinterpreting classic Christmas lights characters from series beloved by both children and adults. The modern and contemporary lines that characterise Cartoon Network and Boomerang meet with the elegance that defines Via Dei Condotti, magically transforming the street into the “playful corridor” of a luxurious palace. The protagonists of the chandeliers, drapes and wall lights, composed of thousands of lights, are the characters from the series most beloved by children and adults, such as Tom&Jerry, The extraordinary world di Gumball, the cult show Adventure Time, the timeless Titti and Silvestro, Ben 10, The Powerpuff Girls, The Happos Family and, of course, Scooby-Doo!.

La cerimonia di accensione ha visto nelle sue due edizioni la presenza delle istituzioni del Comune di Roma, Marco Berardi – Vice President General Manager di Turner Italia e Gianni Battistoni – Presidente dell’Associazione Via Condotti. É proseguita con la tradizionale parata della Banda Musicale dell’Arma dei Carabinieri e, ad attrarre il pubblico, immancabile la presenza dei costume characters dei personaggi di Cartoon Network e Boomerang.

The event ended every year with an exclusive cocktail party at Palazzo Torlonia, attended by the authorities of the Association of Via Condotti, the management of Turner, and the guests.

The staff of Gruppo Peroni Eventi, under the direction of Massimo Mercuri - Managing director, was responsible for both edition to the entire production, taking care of the set-up and logistics, as well as the institutional relationship between the administration of the Comune di Roma, Turner, and the Association Via Dei Condotti.

PRESS

Press Release

Comunicato Stampa 2019

Rassegna Stampa 2018:   Affari Italiani   E20express 

Rassegna stampa 2019:  E20Express  Quality Travel  

Client:

Turner

Location:

Roma

Date:

2018-2019

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