The XXXVI National Congress of the Italian Society for cosmetic medicine was, once again, an important occasion for cultural exchange within the discipline. From the very beginning, this convention has represented an important event of scientific relevance in cosmetic medicine. It constitutes an important opportunity to raise awareness of the different brands of the sector.
This project was conceived to transform the presence of Allergan at SIME 2015 into an unforgettable experience. The presence of the brand Allergan at the convention: both with a more traditional stand and a kind of Experience space which helped to raise awareness of the brand and the alphabetizing of the new concept “REAL EXPRESSION”.
GRUPPO PERONI EVENTI was responsible for planning, implementing the Experience space and engagement activities to transport guests from the stand towards the Real Expression area.