The Sales Convention Colgate Palmolive took place in Rome, with more than 150 company employees present.
Gruppo Peroni Eventi was responsible for creating and realising the Design Concept and the engagement activity that focused on sales strength, successfully uniting under one creative force the three different categories that define Colgate Palmolive. Personal Care promoted their new shower gels, Home Care, with their new products Ajax and Fabuloso. And lastly, Oral Care, for which Gruppo Peroni Eventi reproduced a large store for the various departments.
Two-dimensional elements (dogville stile) merge to create real 3D elements that enliven the promotional corners of strong visual impact.