Purpose of the event: to share the new technologies and new projects of the different companies of the Reply group with employees. 10 real television studios were created in Reply's main offices in Turin, Milan, Rome, Munich and London. A daily two-hour program for five days was broadcast on a mobile-ready platform that leverages the latest multi-cloud technology. One plenary session and several parallel sessions took place each day.
Over 8,000 employees took part in the event every day, more than double the number of participants who would have attended a physical event.
At the end of each session, the client received 3,127 questions and more than 22,000 survey responses.