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Samsung The Excellent Experience

A spectacular event realized by Gruppo Peroni Eventi in synergy with Cheil Communication that welcomed and entertained Samsung’s guests on the occasion of the presentation of new and long-awaited production. An immersion in a futuristic and innovative world gave life to a real and true ‘excellent experience’.

The event, the briefing for which was passed on to the agency for the development of the concept, was based on the three principal elements of the new products: lightness, brilliance, speed. Therefore, Gruppo Peroni Eventi recreated a highly technological atmosphere where the guests had the opportunity to interact with holograms and live a “touch & feel” experience with the products placed in the various areas of the location.

Per chi non era presente, Gruppo Peroni Eventi ha offerto la possibilità di assistere all’evento in streaming internazionale su, dove si sono registrati in 4.500 All’evento hanno lavorato circa 18 persone di staff, più 10 hostess e 4 modelle, i cui abiti e look sono stati realizzati ad hoc da una squadra di costumisti e truccatori.