Samsung Galaxy Alpha @VFNO 2014
An initiative that makes part of Vogue Fashion’s Night Out 2014 for the sponsorship of the new Galaxy Alpha. With the new Samsung Galaxy Alpha and an app, 15 hosts walked around the fashion streets of Milan and Rome, involving passers-by in an entertaining digital marketing activity widely noticed on the social networks. With the photos taken directly at the event and the hashtag #GalaxyApha and #DichiarazioneDiPersonalità, the users themselves became brand ambassadors forwarding to their contacts the personalised contents by Samsung and increasing the impact of the initiative. Results achieved: more than 700 photos taken with Samsung Galaxy Alpha.
Client:
Samsung
Date:
2014
