Objectives: the presentation of the new Galaxy SIII. Creative Idea: Humanly represent the technology, consistent with the concept of the new smartphone. The 450 guests immersed themselves in an embracing environment, made unique by the cyclorama lights and projections at 360 degrees all over the location.
Location: Milan, Studio 90 – East end Studios. Ingredients of the evening: an exhibition by dancers about the relationship between man and machine, air performances culminating in the product reveal, a speech by the new president of Samsung Italian talk shows moderated by the Italian champion Margherita Granbassi and a toast by the sports champions of the Samsung team. A key moment, the concert by pianist Einaudi, accompanied by visual stimuli made of projections of landscapes that opened “virtual windows”.