Samsung Shopping Experience

Gruppo Peroni Eventi designed and built the setting up of the Samsung exhibition stand for the 2015 Retail Forum in Milan. The stand reproduced the boutique set up in which Samsung technologies were used to sell women's clothes and accessories. The aim was to create a unique shopping experience thanks to the most innovative digital solutions for customer service. The morphological configuration of the stand saw an open structure, which replaced the ordinary walls/showcase with architectural sails that only partially revealed the shop's design.