With the support of Gruppo Peroni Eventi, Samsung participated in SMAU 2010, an annual appointment dedicated to the operators of the ICT world, which took place in Milan from 20 to 22 October at the Fieramilanocity. As large as 140 square metres, the stand was developed along with the concept of a black box built outside with black lacquer sheets. Outside, an impactful set up was achieved by installing a video wall, with a 6x6 monitor at 46”, next to two 5 meter high totems with the Samsung brand. Inside the stand, five areas were created, Convergence, Education, Communication, Virtualization and Printing Solution, in all of which the newest products were presented. In addition to the interior space, a meeting space was set up where workshops and product presentations took place and a lounge area with a permanent coffee station.