To launch the new Samsung Gear 3 between 2016 and 2017, Gruppo Peroni Eventi planned and produced a winter tour along with the most beautiful winter destinations in Italy.
Among the activities: a mall village in partnership with Fisher, test driving activities with Merzedes-Benz, and the creation of lounge areas in the historical centres of the places included in the tour (Cortina, Courmayer, Livigno, Bormio, Sestrier).
Some of these stops also included hospitality events for the media.
