The project aimed to provide a preview event to try out and get to know the new Samsung Galaxy S6 ed S6. Inside the locations chosen, such as the cafè Trussardi in Milan and the Diesel Store Rome, specific events were organised for the high-paying clientele. Hosts and stewards welcomed the clients and offered technical explanations on the product on show in preview, and a DJ set and catering service reserved to the guests concluded the evening. A fashion blogger entertained the evening guests, interviewing them with the question, “what is your 6next?”, the event's motto. Gruppo Peroni Eventi was responsible for the logistics, staff and documentation.