MERCEDES BENZ ITALIA
RETAIL EVENTS – Mercedes Benz & Smart
For two years in a row, Gruppo Peroni Eventi has won the competition for the planning and management of all retail events by Mercedes Benz Italia on national territory. The project plans the creation of a series of formats, that is, key packets, which, in addition to the assistance provided to car dealers, also include preparation, test drives and engaging activities. A complex project, especially from a logistical point of view, since the agency’s team was responsible for 40 authorised Smart dealerships and 55 Mercedes dealerships all over the country, and the realisation of more than 200 events.