This is an event that aims to present new products, strategies, and market opportunities.
Since Lenovo is a brand tied to avant-garde technologies, Gruppo Peroni Eventi decided to create a recurring event that mirrors these characteristics by employing a concept with a futuristic design in which beams of LED lights constitute its leitmotiv.
We find LED lights on the large stage equipped with three floating screens, as well as in the show cases that were set up to present 100 new products. Another important feature is the completely digital registration via interactive totems that are able to stamp the guests’ badges by showing the personal QR.
The concept was realized in Italy, and was used in various other European destinations. The choice of venue is important: for every nation, a special location has been chosen: In London, for example, the convention took place at the English National Ballet which welcomed for the first time an event of this kind.