Smart Drive-In Experience

Film premiere made with the Drive-IN formula. Costumers, journalists and influencers had the opportunity to participate in a live event and the cinema projection of a first-run film aboard a Smart car. Guests: Michela Andreozzi and Roberta Lanfranchi.

This premiere was the first of 12 national stages in which the Italian Smart Centers have been transformed into a drive-in cinema reserved for its customers. The project also included a hanno avuto la possibilità di cimentarsi nella produzione di un corto con la possibilità di vincere un long test drive della durata di 10 giorni.